Sometimes, it's not just start-ups and small businesses that are guilty in thinking that product quality alone can get the job done in order for the business to become successful. Larger companies who have created a monopoly around their product might get too complacent and think that all they really need is a good product and word-of-mouth to keep the business going. However, just as it was when they were still starting a business, investing in marketing is a pillar of any business's success, including start-ups, especially start-ups. In fact, because most of the people in start-up businesses are passionate about their solution, they end up neglecting the sales and advertising side of things.
One of the best ways to advertise these days is by creating a corporate video and putting it online. Unlike wordy articles, videos are preferred medium by Internet users because it's visually appealing. A wall of text may be more informative than an explainer video, but the average website visitor will be looking for that video instead. Here are some of the compelling reasons why it's a must to invest in an excellent corporate video.
Search Engine Optimization.
The term "SEO" is thrown around quite a lot of times around the Internet. It's not surprising at all since it's that one thing that leads the bulk of visitors to a company's website. Some businesses tinker solely with website layout and keyword use. But what a lot of smaller businesses probably don't know is that having a corporate video significantly boosts a business's visibility on the world wide web. Any business in Singapore who has a video associated with their official site has a bigger chance of appearing on a search engine results page.
It can go viral.
A video going viral simply means that it got popular in a relatively short span of time. This is a rather challenging feat and depends on so many variables including an audience's subjective taste. And a large audience is rather difficult to gauge on that matter. Fortunately, working with the best producers of corporate video Singapore can offer boosts the chances of making a video viral. The key ingredients are creativity, business's core services and premise and entertainment value. Experienced video content creators are familiar with what Internet users want, so getting them on board is a lot better than asking the startup's resident junior programmer to do it.
Stand out and gain credibility.
A video that walks the fine line between entertainment value and professionalism is one that a business should strive for. It shouldn't be childish, yet it should provide enough dynamics that the average website visitor isn't tempted to close the video altogether. When working with an international clientele, video producers should have the initiative to establish a good line of communication with their business partners. This is perhaps one of the biggest qualities that businesses should look for in a video producer, in addition to reasonable rates, reputation and impressive portfolios, of course.